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1746 HALEY DR.
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CENTERVILLE, OH 45458
● 937.470.8731
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CONTACT@ALYSSAHANDEL.COM
CAREER OBJECTIVE
- Obtain
copywriting freelance or contract opportunities
with forward-thinking organization that seeks
fresh ideas, talent and energy to accomplish
marketing objectives.
SUMMARY OF
QUALIFICATIONS
- Creative
professional with familiarity writing virtually
all styles from press releases and feature
articles, to proposals, and requests for
information
- Engage target
audiences with compelling ad copy, integrated
marketing strategy, and creative messaging
- Skillfully led
cross-functional teams to achieve corporate,
branding, and marketing goals
- Proficient in
Microsoft applications: Office, Word, Excel,
PowerPoint, FrontPage, Publisher, Adobe
Photoshop; knowledge of Macintosh
PROFESSIONAL
EXPERIENCE
WRITING
- Created
high-impact ad copy for multiple media:
websites, brochures, direct mail, videos,
multimedia CDs, etc.
- Concepted and
developed original and dynamic artwork for
business-to-business (B2B) and
business-to-consumer (B2C) marketing campaigns
- Demonstrated
exceptional ability to grasp many diverse
industries and products and convey complex
concepts in layman’s terms
- Synergistically
worked with marketing team and client to support
brand and marketing goals
- Interfaced with
and organized efforts of vendors, freelancers,
designers, programmers, and developers, to
balance multiple objectives in high-pressure
environment and successfully meet daily
deadlines
- Authored
articles for Lifestyles and Metro sections of
newspaper with 45,000 readers in circulation
- Interviewed
professionals and community residents for expert
sources
- Well-versed in
copyediting, transcription, and proofreading
- Trained and
mentored copywriter for satellite office
MARKETING
- Proven ability
to multi-task by successfully managing 25
accounts simultaneously
- Developed
effective marketing campaigns resulting in
tangible, substantial growth for clients.
- Managed project
timelines and coordinated all deliverables
outlined for new business presentations,
including proposals and requests for information
(RFI)
- Researched and
analyzed competitors and trends in marketplace
- Managed and
implemented new business programs resulting in
95% increased employee participation
- Photographed
emotive, high-quality pictures for print and web
sales material; directed professional photo shoo
- Led brand
analysis sessions involving corporate identity,
new marketing strategy, and positioning
- Increased web
presence for clients with search engine
optimization strategies, keywords, meta-titles,
and meta-descriptions
PUBLIC RELATIONS
- Authored
relevant and timely press releases; pitched
newsworthy topics to local press; managed press
relations and company interviews
- Designed
promotional materials such as newsletters,
invitations, and brochures distributed to
volunteers city-wide
- Planned and
implemented successful events in appreciation
for company supporters, volunteers, and staff,
resulting in increased cancer research funding
- Assisted in
organizing and managing community-based
fund-raising projects
- Cultivated
strong relationships with volunteers and other
external publics to ensure ongoing contribution
- Educated
community residents on the issues of cancer
prevention and treatment during health fairs and
promotional events
WORK HISTORY
Copywriter and
Client Manager, Implications, Dayton, OH,
2005 - 2007
Business Development Coordinator, inChord
Communications, Inc., Columbus, OH, 2003 - 2004
News Editor, Cedarville University, Cedarville, OH,
2002 - 2003
Public Relations Intern, American Cancer Society,
Dayton, OH, 2002
Reporter, Waterloo- Cedar Falls Courier, Waterloo,
IA, 2002
EDUCATION
UNIVERSITY OF MARYLAND, Adelphi, MD, 2005
Classes towards M.S. Management and Public Relations
CEDARVILLE UNIVERSITY, Cedarville, OH, 2003
B.A. Organizational Communications
Minor in Business Administration
WORLD JOURNALISM INSTITUTE, Asheville, NC, 2002
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